GOOD DESIGN LASTS
GOOD DESIGN LASTS
ENERGY FOR GOOD™ - Brand identity framework for an energy company that plants a tree every time a new customer joins. The brand should reflect the company’s vision for the future. But first, it has to make good on its promises today.
What does a rebrand look like for a Midwest energy supplier, who plants a tree for every new customer that switches to their service?
Brand identity framework for a Midwest energy company that plants a tree every time a new customer joins. The brand should reflect the company’s vision for the future. But first, it has to make good on its promises today.
The new logo was very intentionally modern and sleek but still needs to stand out in a stack of bills.
Concise
Direct
Authentic
Helpful
To-the-point