Good design converts.
Keep it simple, strip it down and trim the fat. Let’s get to the bare bones and build something from the necessities. Turn complexity into simplicity.
Solving problems through design requires listening and empathy while remaining focused on goals and deadlines. Rush jobs and shortcuts just don’t last. Let’s focus on timeless solutions to everyday problems.
“If you do it right, it will last forever.”
- Massimo Vignelli
