As soon as I saw Aaron Rodgers stache in 2012, I knew we had something (https://www.500level.com/products/aaronrodgerssketchk-mens-premium-t-shirt?variant=31189045764#mens-premium-t-shirt/ivory/s/)!
As a fan of sports, the best player always make the biggest play or is part of the biggest moment. Those moments can overshadow the player's career or solidify them as legends.
It is a system that we fine-tuned until we could literally keep up with ESPN's Top 10 plays of the day. Speed to market on viral moments capture consumer demand and can last much longer, depending on the significance of the game and legacy of player.
Thank God for that Stache.