Andy Mullady.
Work / Craig Sager Foundation

Sager Strong — Craig Sager Foundation

Client Craig Sager Foundation Year 2016 Credit Andy Mullady — Co-founder & Creative Director, 500 Level Discipline Brand Identity, Apparel

How do you tastefully raise money for a beloved NBA sideline reporter known for his unique taste in suits? After Craig Sager's Jimmy V speech — 'Time is simply how you live your life' — the answer was a tuxedo t-shirt, Sager remix. Andy's contributions at 500 Level: the tuxedo concept born from that speech, the call to run full sublimation so the yellow-pink-orange floral covered the whole shirt, and the quote on the back at the Sager family's request. It was a team effort across 500 Level and the foundation's partners, and it became the largest fundraiser they ever designed for. Kevin Durant wore it in pregame warmups; #sagerstrong lit up with players, celebrities, and TV appearances. Proceeds funded leukemia clinical trials and cancer research.

Questions about this work

Who designed Sager Strong — Craig Sager Foundation?

Andy Mullady, a brand design consultant in Austin, TX. Credit: Andy Mullady — Co-founder & Creative Director, 500 Level. The work shipped in 2016.

What did the Craig Sager Foundation design work include?

Brand Identity, Apparel. How do you tastefully raise money for a beloved NBA sideline reporter known for his unique taste in suits? After Craig Sager's Jimmy V speech — 'Time is simply how you live your life' — the answer was a tuxedo t-shirt, Sager remix. Andy's contributions at 500 Level: the tuxedo co

The work (12 pieces)

Sager Strong Multiply DTG on AA Uni Poly Cotton Orange — sagerstrong 6x11 SAGERSTRONG Background — Craig Sager Screen Shot 2016 09 27 at 3 56 33 PM — Craig Sager Craig Sager Shirt — Craig Sager sager strong 500 level shirt1 — Craig Sager sager strong 500 level shirt2 — fwd sagerstrong Sager Strong on AA Uni Poly Cotton Orange — Craig Sager sager strong 500 level shirt4 — fwd sager strong 500 level shirt — fwd sager strong 500 level shirt3 — fwd Craig Sager Strong Script on orange AA Tee — sagerstrong SagerStrong S — Craig Sager
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