Nautical Boat Club — Branding & Web Presence Expansion

Member first, client five years later — no pitch. Andy joined Nautical Boat Club's Lake Austin location in 2018 to get back on the water, and spent years giving honest feedback as a member — including the line that stuck: the service and the boats kill the competition, so why don't the brand and the website deliver that same experience? The proof was a single email — a Texas flag behind a server — that pulled the highest click-through the club had ever seen, and it's what president Bryan Wallace used to bring Andy on. He rebuilt a decade-old WordPress site that didn't work on mobile into a Webflow brand system — mobile-first (mobile is 87% of the traffic), Swiss grid, CMS-driven so a new location ships in a weekend. The rebuilt site now carries roughly 193,000 sessions a quarter; this spring, weekly traffic stepped from about 3,900 to a sustained 15,000–18,000. He built the Resource Center and YouTube channel into an organic-search engine — NBC content is now cited across AI answer engines at a 27% share of category authority — and a Shopify store on premium blanks, because a 27-location, five-state franchise should look the part. He owns the trademarked brand language too — Boat Life Without Limits®, Boating Country Club®, Don't Buy A Boat®. One engagement, four disciplines: web, organic search, video, and brand. As Andy puts it: that's not branding, that's not design, that's problem solving.

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