Lake Austin Waves — Hydrilla Killa & Mo Grass Carps
Lake Austin is suffocating under hydrilla mats. Surfers, fishermen, and residents feel it first — and the city moves slow. Lake Austin Waves answered with product: the fan-favorite Hydrilla Killa tee, then the Mo Grass Carps follow-up. Drops designed as signals, not sales pitches — wear it, make noise, demand timelines. Designed, produced, and shipped through the Lake Austin Waves store.
Questions about this work
Who designed Lake Austin Waves — Hydrilla Killa & Mo Grass Carps?
Andy Mullady, a brand design consultant in Austin, TX. Credit: Andy Mullady — Design, Product, Store. The work shipped in 2026.
What did the Lake Austin Waves design work include?
Apparel, Brand Identity, E-commerce. Lake Austin is suffocating under hydrilla mats. Surfers, fishermen, and residents feel it first — and the city moves slow. Lake Austin Waves answered with product: the fan-favorite Hydrilla Killa tee, then the Mo Grass Carps follow-up. Drops designed as signals, not sales pitches
The work (2 pieces)
Or email andy@lakeaustindesign.com