www.chicagoflaghats.com came about in 2007 and spread into different flags throughout the USA and internationally as well. It could have been easy to make more profit with a cheaper hat, embroidery, and other shortcuts to deal with the large amount of knock-offs that popped up all throughout Chicago and beyond. That would have not represented the City, State, or Country with the pride that the customer feels when they put on the hat. Put on for your city.
Athletes want their own logo and are proud of that brand. David Johnson has been the top 5 running back since he came into the NFL and rocks his hat for the majority of televised interviews (https://www.davidjohnson31shop.com).