I am not trying to write a biography on who Gary Vaynerchuk is. He's already done that (https://www.garyvaynerchuk.com/biography/). His story is the American Dream and his work ethic backs that up. Gary has a huge fanbase and utilizes his raw speaking ability and vision to inspire them through podcasts, books, speaking events, and especially cutting edge social media.
He is known for his business savvy, work ethic, and cut-through the bullshit way of public speaking. It was not hard to get motivated or to motivate the other designers with catch phrases and ambitious sayings that work in life.. and also on t-shirts.
His fans started posting to #garyveeshop on instagram for contests and discounts.